Recently our marketing company asked me if we (Gelderman) had any assets that we could leverage to create more sales? Immediately my thought went to our equipment and inventory, but then I realized that our staff are our greatest assets.
Yes, you heard me correctly. Equipment depreciates with time. Inventory once used is physically gone. Yet our people will appreciate over time. And when time and energy are invested, people will grow both personally and professionally.
When you have the right person on the bus and in the right seat (Jim Collins), if they know what is expected and they are engaged, miracles happen!
So the questions arise:
Do you find yourself wishing for better people and company culture?
Are you fearful that if you invest in your people, that they will leave your company?
Have you sometimes thought, my staff are costing me money?
Are you hoping that your staff will stay with you during the COVID-19 crisis?
If you are experiencing any of this, you may be doomed if you don’t quickly “grab your company by the horns”!
Why?
In ALL times and especially during times of adversity, business leaders have a responsibility to lead their teams and ensure that their people are engaged!
I am seeing across the country that those companies that have viewed and treated their employees as ASSETS, have a team that is engaged and committed in driving through this COVID crisis and will have a stronger company in the end.
So what should you do? 3 Simple Things:
1. Change your mindset. Employees = ASSETS
2. Get clear on your Why. Why does your business exist? Why should anyone work for your business?
3. Start having daily company wide Video Meetings.
