Join a group of landscape entrepreneurs, just like you, for this breakthrough online workshop.
Learn how to create a business strategy to help you:
- Get back to business
- Manage your team while building trust & loyalty
- Develop a marketing plan to retain current customers and attract new ones in an opportune time
Tickets are free! You can register here.
Join us on May 14th 9:00-10:30am EST
Does this sound like you?
- You are eager to get back to business, but feel overwhelmed deciding where to start
- You’ve had to lay off staff because of the shutdown and are ready to ramp back up
- You don’t have the energy or money to get the expertise in finance, human resources, and marketing in-house
- You don’t know if you are making money or losing money from month to month and you are anxiously awaiting end of year financials
- You want to know what to do now to prepare for a recession
- You’re wearing even more hats than before and running yourself ragged
If any or all of these points resonate with you, then sign up for this session.
It’s time to get on the offence. Everyone got punched in the face with COVID-19. Some people stayed down, and others got up. This session will cover the best practices that Southbrook & Intrigue are seeing in the landscape industry and will include recommendations on how to get back in the ring and win the next round!
We understand that it’s been tough so far, and it’s not going to be easy moving forward. But, if we do it together and keep our heads up, we’re confident that we’ll come out of this stronger than ever.
This workshop is designed to give you simple steps to get you moving in the right direction, let’s get to it!!
Nathan Helder, Founder of Southbrook Consulting, has over a decade of experience growing one of the most successful Landscape Companies in the province, Gelderman Landscape Services. As the current President of Gelderman, he employs tried, tested, and true methods to help other landscape owners start doing what works and stop doing what doesn’t — so they can become more profitable faster, and realize their dreams.
Rob Murray and Vanessa McQuade from Intrigue have had the pleasure of working with landscape companies for nearly a decade and are proud to have helped them generate qualified leads using digital marketing to grow their business.
Southbrook and Intrigue have teamed up to put all of our landscape knowledge in one place, and together we’ll be covering the three most important aspects of creating a business that thrives through uncertainty.
Part 1) Business Strategy for Survival
In this part of the workshop, you’ll learn how to lead and thrive during times of uncertainty by building a strong business foundation. Understand how to lean into your WHY and values to make business decisions, the importance and tactics of cash flow and budgeting, and how to build a plan for the best but expect the worst.
We’ll be covering the following:
- How To Take a Systematic View of Your Business
- Developing a Post-COVID-19 Strategic Plan
- Laser focus on your WHY & Values
- How To Recession-Proof Your Business
- Understanding your numbers
- Making your customers “sticky”
- Building partner relationships with suppliers
- Tactics & Tools for Cash Flow & Budgeting with LMN
- How To Focus on Sales & Operations While Reducing Overhead Costs by Outsourcing
Part 2) Building a Culture of Trust & Loyalty with Your Team
In the second part of the workshop, you’ll learn how to build loyalty and trust with your team in difficult times, develop a strong organizational culture, and attract A-Players from other organizations that might be off work.
We’ll be covering the following:
- The Importance of Over-communicating & Building Trust with Your Team
- How To Be the Leader of Your Company
- How To Care Personally and Challenge Directly
- How To Empower Your Staff to Care and Take Ownership by Focusing on Results-based Behaviours
- Recruiting & Onboarding
Part 3) Using Marketing to Attract Clients in an Uncertain Time
In this part of the workshop, you’ll understand how the sales cycle is changing, what you can do to develop trust with your current clients, and how you can attract new prospects to build your sales funnel in a time when your competitors are holding back.
We’ll be covering the following:
- Determine Who Your A-Clients (Awesome Clients) Are
- The New Consumer Sales Cycle and How To Nurture Your Leads
- The Importance of Communicating with Your Current Clients & How To Do So
- The Importance of Giving Strategic Value & Build Trust
- How To Build a Funnel of Leads You Can Nurture
- How eCommerce Can Work for Your Business
- Taking Advantage of Cheaper Ads and Being In the Marketplace When Your Competitors Aren’t
